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Do you want to become an Influencer?
Majenica Moles
Have you ever wondered how to become an Influencer? Did you know that you probably already influence other people’s opinions on what to purchase? There are many things you need to know to become on online Influencer, having to do with PR, or Public Relations, companies.
Blogs
The first thing you need to think about is whether you want to have a blog. A blog is an website where you post different things, such as product reviews, recipes, or anything you want, really. A lot of Influencers have blogs, but nowadays, a lot are moving toward social media, especially Instagram. There are different ways to go about getting a blog. You can purchase your domain name and hosting plan, or you can opt for a free blog that is available on several websites.
Public Relations
Public Relations, or PR, firms are great places to sign up with. You can send them a basic email, requesting to be put on their email list. Nancy at Behrman has a great PR firm, called Behrman Communications. They have worked with many different Brands, and have been in business for more than 30 years. Nancy and Behrman Communications are dedicated to providing the best services.
That is just one PR firm out there. There are many firms available to work with, you just have to do the research. Being an Influencer isn’t a “cake” job at all. In fact, you end up putting in a lot more time than you would for your average 9-5 job. There are a ton of regulations when you have a blog, and you always have to make sure you are following the rules set forth by the FTC, or Federal Trade Commission.
Becoming an Influencer
One common misconception is that, as Influencers, we get a ton of “free” stuff. Yes, the brand or pr firm generally sends items complimentary, but that doesn’t mean we aren’t working for it. We are using it, testing it, writing about our experiences, etc. So much goes into a review, that most don’t know about.
So you want to know where to start? Research. You need to do the research on what it takes to be an Influencer, and determine if this is something you want to dedicate time to. Do you want to put forth the effort it takes to be a success? Do you have the patience to check your posts, both blog and social media, for spelling and grammatical errors? If your answer is yes to both of those questions, then you might just make this work. Did you answer no to either question? Than this might not be right for you.
Are you still determined to give it a go? Then search online for Influencer sites. Sites like these are a great place to get your feet wet and gain some experience. They are easy to find, and free to join. You need to work on your social media following, and gain as many followers as you can by posting interesting topics. Interaction is key, as well. Companies want to see that you have some level of follower interaction. Here is a great article from Forbes that outlines some steps to becoming a social media influencer.
Good luck on your journey!
Majenica
"Time spent with cats is never wasted." ~ Sigmund Freud
