Customers Are Important!
by Majenica Moles
When you go shopping, whether it be a grocery store, retail store, or even a car dealership, you expect good customer service. When you don’t get good customer service, you generally choose not to shop there again. Let’s look at some things that define good customer service.
When a customer walks into a business, they want to be acknowledged. This doesn’t mean that, as shoppers, they expect the employees to fawn over them, but a general acknowledgement is great. Let them know that you see us, and that you know they are there.
When you see them walking the isles, ask if they are finding everything alright. That one question might just change the mood of the customer, and give them a better perception of your business. You never know who might need some extra help due to a disability or such. A little assistance can go a long way in customer service. Even if the customer doesn’t need any assistance, they will be pleased that you asked.
When a customer asks you where to find a particular item, don’t just point in the general direction. Take them to the item personally. I cannot stress this enough! It not only helps the customer find what they want, but it shows that the employees actually know where things are found. The customer will love the fact that you were kind enough to take them to the product. If the product isn’t on the shelf, take the time to go look in the back. Maybe it hasn’t been stocked yet today. It only takes a few minutes to ensure the happiness of your customer.
Don’t act like the customer is a burden. It is your job to ensure they are being taken care of, and if you don’t want to do that, you shouldn’t be in that position. Too many times, I have encountered rude employees. I get it, everyone has a bad day once in a while. If you have that attitude every day that you work, then you are in the wrong career field. Be kind, and respectful to the customer. They are doing you a favor by shopping there, keeping you in work. A little kindness goes a long way!
Keep Things Stocked
There is nothing more frustrating to a customer than not having product in stock! This is something I have personally experienced, and it made me want to scream. It was the first day of the weekly sale ad, and the store had failed to order in the product that was advertised, so it was out of stock. Other times, they had stock, but it wasn’t on the shelf. It isn’t going to sell if it’s not on the shelf!
Anyone who has ever been a cashier can tell you that the checkout process can be hectic. This is the last point of contact, usually, for the customer to interact with the employees. Cashiers need to make eye contact, and at least pretend they are happy to check the customer out. Rude cashiers will almost surely guarantee that a customer doesn’t return. Smile at the customer, ask them if they found everything alright, or if everything was satisfactory. It’s such a small gesture, and it means so much to the customer! Even if the customer has had a bad shopping experience, a great cashier can ensure customer success!
"Time spent with cats is never wasted." ~ Sigmund Freud