Do you have a teenage boy(s)? Are you struggling to find the right Easter gift? Struggle no more! Axe® has you covered with their new “You” line!
The AXE brand was first launched in France back in 1983. After success in Europe, Latin America and other parts of the world, AXE was introduced in the U.S. in 2002.
With the launch of AXE, we shook up the largely mundane men’s grooming category in the U.S. After immediate success with our iconic body sprays, AXE launched a line of anti-perspirant and deodorant sticks in 2004. We then expanded into shower gels in 2005, a full line of hair care products for guys in 2009 and entered the face care space for guys in 2013. In 2015, we rocked the grooming category again by introducing AXE White Label, a refined grooming line designed to boost guys’ confidence by helping them look and feel their finest.
In 2016, AXE launched Find Your Magic, a point of view that inspires guys to embrace what makes them unique, authentic and ultimately attractive to the world around them. Find Your Magic was introduced in conjunction with the AXE Advanced Collection, a premium line of grooming products designed with premium benefits to help guys express their individuality. Throughout its history, the brand has partnered with some of society’s biggest voices, and created exclusive content and experiences for our community of guys and girls worldwide.
The “You” Line..
The “You” line is a product that any teenage boy would love. It has amber, vetiver, and cinnamon scents, as well as coriander leave and black basil in the ingredients. The line consists of body wash ($3.99 SRP), body spray ($4.49 SRP), antiperspirant ($3.99 SRP), and deodorant ($3.99 SRP). The body wash has 16 oz, and the body spray has 4 oz, while the antiperspirant and deodorant both have 3 oz of product. When I first got this, my boys were all over it. They are huge Axe® fans, and they are huge fans of this line. The scent is very enticing, and the body wash gives you a clean feeling. The body spray isn’t overwhelming like some of the other brands, either.
Now, when it comes to antiperspirant and deodorant, my boys are very picky. My oldest son only wears deodorant, while my youngest will only wear antiperspirant. My oldest son has an issue with most deodorants breaking him out, or causing irritation, so he was kind of leery to try this. He’s been using it for well over a week now, without any irritation! The deodorant and antiperspirant keep both of my boys dry and fresh all day, which isn’t an easy feat with active teenage boys! The deodorant sports a blue color to it, that is somewhat transparent, while the antiperspirant is a solid white. They both have easy twist-up bottoms to make using it a breeze. My boys are very happy with this line of Axe® products, and I’m sure any teenage boy would love it! You can find this line at most food, drug, and mass retail outlets.
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
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