Rimmel has an amazing selection, and great quality!
In 1820, a respected French perfumer who had been trained by the famous Lubin, perfumer to Empress Josephine, the wife of Napoleon I, accepted an invitation to manage a perfumery in London’s prestigious Bond Street. By 1834, the move to London had proved so successful that, together with his son and apprentice Eugene Rimmel, then aged just 14, he opened a perfumery of his own. The House of Rimmel was established.
As the business flourished, so too did the talents of Eugene Rimmel. By the age of 24, he had become, not only an expert perfumer, but also a cosmetics visionary, experimenting with fragrance and colour, and travelling the world in search of exotic ingredients and new ideas. A pioneer of personal hygiene, he developed some truly innovative products, including mouth rinses, fragranced pomades and an ingenious scented steam vaporiser, while high society flocked to his flagship perfumery in Regent Street to purchase an extensive range of exquisitely packaged perfumes, soaps and bath essences, many of them bearing royal warrants.
Even at this very early stage, Eugene Rimmel sensed the potential of advertising to bring his products to a wider public, and began to publish lavishly illustrated mail order catalogues and to place advertisements in theatre programmes. When he died in 1887, his twosons inherited his beauty empire, building on their father’s success internationally by developing an extensive colour line with a special focus on eye-enhancing products, in particular Rimmel’srevolutionary mascaras. So popular did they become that “Rimmel” is to this day the word for mascara in several languages!
After the Second World War, Rimmel was acquired by Robert and Rose Caplin, the owners of a London advertising agency. As a new mood of optimism swept through Britain, and Hollywood heroines became beauty icons for millions of women, the Caplins – with intuition worthy of Eugene Rimmel himself – anticipated the resulting cosmetics boom by expanding Rimmel’s colour range, modernising its packaging and launching the first ever self-selection dispenser.
What isn’t there to love? I hadn’t really used Rimmel products too much before I received these. I am very particular about mascara especially. When I got this package, I almost didn’t try the mascara. Almost. I am so glad that I did! Rimmel Scandaleyes mascara is better than the super expensive brand I was using! It gives me length, and volume. It doesn’t clump, and looks great! The brush is a full bristled brush, not one of those plastic wands that doesn’t have bristles. It doesn’t bother my eyes, either, which I was afraid of due to allergies.
I used the foundation as well, and it is great. I don’t wear foundation too often, though, just because I don’t like the feel of it. This foundation was rather light feeling, and didn’t really weigh me down. The eyeshadow pallet had a great selection of colors, and I love that they are browns. I don’t have many shadow colors in browns and fall colors, so this was great! The shadows have good pigmentation to them, and it doesn’t take a lot of shadow to give a lot of color.
Another favorite of mine is the lip color. it stays put, once it dries, so I don’t have to reapply it a thousand times. It doesn’t bleed, either, which surprised me. I have dry lips, and pretty much all lip color bleeds and feathers on me. This does not. There is a nice clear gloss at the other end of the tube that can be put over the lip color, or worn alone.
Overall, I was very pleased with the Rimmel products! They proved to me that just because it’s low cost doesn’t mean it’s low quality!
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
"Time spent with cats is never wasted." ~ Sigmund Freud